Royal Enfield sells half a million Hunter 350 in two years and expands global success (Instagram @royalenfield)
Royal Enfield has been standing out in the market by offering motorcycles that meet the desire of many people for low-displacement vehicles. The Hunter 350, launched in 2022, is a clear example of this.
With its retro style and 350cc air-cooled engine, the motorcycle is simple, without sophisticated technologies, but it has still managed to sell an impressive 500,000 units in just over two years.
Its appeal is evident in countries like India, Thailand, and the Philippines, where maneuverability and moderate power are essential for motorcyclists.
Although India is Royal Enfield’s largest market, the brand has expanded its presence in other regions, such as the US and Europe. In 2024, the company sold more than 850,000 motorcycles, with around 30% of the sales happening outside of India, demonstrating the growing global popularity of the brand.
Furthermore, in December 2024, Royal Enfield saw a significant 90% increase in exports compared to the previous year, proving the brand’s growth in international markets.
With its motorcycles that combine style, simplicity, and versatility, Royal Enfield continues to attract a broad customer base and establish itself as one of the leading motorcycle brands in the world.
Source: Ride Apart | Photo: Instagram @royalenfield | This content was created with the help of AI and reviewed by the editorial team
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